founding cohort — 10 spots opening

Your method.
Your brand.
Your app.

mama.dog is the white-label training platform for serious dog professionals. Launch a fully branded subscription app in as little as 15 minutes — with your colors, your method, and payments landing in your own Stripe account from day one.

apply for founding cohort → see how it works
live in minutes · payments in your name · built on calm
A calm dog portrait
A happy dog in golden light
Sarah Calm K9
S
Good morning, Maya.
Day 14 · week 2
today's mission
The three-second pause
Before you reach for the leash, count to three. Watch what your dog does.
begin →
14-day streak
465library
Fidoask
2/3today
live in 15 min
your brand. always.
your brand, not ours live in 15 minutes payments in your name force-free built on calm fully white-labeled your brand, not ours live in 15 minutes payments in your name force-free built on calm fully white-labeled
how it feels

Build your training library by swiping yes.

We pull in your existing content from Instagram, YouTube, and your camera roll. You swipe through lessons, approving the ones you want to teach. We handle the rest — structuring, scheduling, push notifications, everything.

  • 1
    Connect your accounts. One tap each — Instagram, YouTube, TikTok. We pull your last 90 days of content into a sortable feed.
  • 2
    Swipe through your own posts. Like a dating app, but for lessons. Yes goes into the curriculum. No is hidden. Swipe right on what you teach best.
  • 3
    We auto-build the syllabus. Your approved content gets sequenced into a 12-week mission plan, with daily missions and weekly check-ins.
  • 4
    Fido learns your voice. Our AI assistant trains on your captions and answers your clients' questions the way you would.
pulling from @yourhandle …
from instagram
Loose leash basics
from youtube
Crate training week one
from instagram · 2.4M views
The three-second pause
Before you reach for the leash, count to three. Watch what your dog does. The pause is the whole lesson.
×
♥
how fast

From "I’m in" to your first paying client — in one afternoon.

No development team. No app store review. No design agency. Bring your brand, swipe through your content, take payments. That’s it.

i.
15 minutes

Live on a branded subdomain.

Upload your logo, pick your colors, connect Stripe. You’re live at yourname.mama.app, ready to take subscriptions, with our default curriculum loaded.

Custom domain (train.yourname.com) takes ~1 day to propagate.
ii.
1 hour

Make the content yours.

Swipe through your imported social posts. Approve the lessons you want to teach. Record a 90-second welcome video. Done.

Fido, your AI, finishes learning your voice overnight.
iii.
1 week

Fully launched, fully yours.

Custom domain live. AI fully tuned to your voice. Your audience is subscribing, training, and paying you monthly. Mama is invisible.

Most creators see their first paid subscriber within 48 hours of going live.
your brand, every pixel

The app your audience opens every morning has your face on it.

Not a co-branded experience. Not a "powered by." A real subscription product with your name on every screen, every receipt, every push notification.

  • Your subdomain. train.yourname.com, your logo, your colors.
  • Your voice. Fido, the AI assistant, is tuned to sound exactly like you.
  • Your payments. Stripe deposits land in your business account.
  • Your receipts. Every email and confirmation says your name, not ours.
Sarah Calm K9
S
Library
465 articles
search anything…
reactivity
Threshold work for leash reactivity
6 min · Sarah
puppies
Crate training week one
4 min · Sarah
anxiety
Separation: the first goodbye
8 min · Sarah
Sarah Calm K9
S
Good morning, Maya.
Day 14 · week 2
today's mission
The three-second pause
Before you reach for the leash, count to three. Watch what your dog does.
begin →
14-day streak
465library
Fidoask
2/3today
what's inside

A full subscription product, ready the day you sign up.

We built the infrastructure so you can focus on the relationship with your audience.

84-lesson daily curriculum

12 weeks of force-free training, ready to ship. Or swap in your own method — the platform bends to you.

Fido, your AI assistant

An AI tuned to your voice, drawing from 465 expert articles. Answers owner questions 24/7 the way you would.

Stripe payments in your name

Subscriptions deposit to your account. Your clients pay you, not us. We just take 3%.

Your domain, your colors

train.yourname.com. Your logo. Your photography. We never appear — not in the app, not on receipts.

Push, streaks, check-ins

Daily notifications that don't nag. Streak tracking. Weekly check-ins that build retention without burnout.

Live in 15 minutes

Sign up, brand it, plug in Stripe. You're live on a branded subdomain ready to take subscriptions.

who it's for

For professionals with audiences who already trust them.

i.

Certified force-free trainers

CCPDT, KPA, IAABC, PPG members ready to scale beyond one-on-one work.

ii.

Dog content creators (100K+)

Educators with engaged audiences ready for a daily-use product, not another course.

iii.

LIMA-aligned behaviorists

Specialists in reactivity, anxiety, separation, or rescue who want a structured client touchpoint.

iv.

Method-driven studios

Small training businesses ready to package their methodology as a subscription product.

A calm dog at rest
Dogs don't need training.
They need a calmer human at the other end of the line.
— the mama.dog method, in one sentence
founding cohort 10 spots

If you're one of the first ten, you help shape it.

Founding creators get six months free on Pro, lifetime founder pricing, direct input on the roadmap, and a 30-minute call before they decide. We're not opening publicly until the first ten are live and earning.